Apply a 360° research tool to reveal innovation opportunities from your ecosystem. Combine all data sources, ideas and insights into a comprehensive intelligence synthesis to drive your decision-making.
The Scan is a blended research tool to reveal opportunities for innovation. Using the Stack as a navigation aid of aspects and concerns, it consciously mixes research modes to get a quality and breadth of insights that reflects the complexity of the enterprise context: surveys and data analysis to generate meaningful quantitative data, interviews, probes and other qualitative research tools for deep insight, and relevant existing materials. It enables teams to develop a holistic research strategy, applying 3 filters to understand the enterprise: intent, behaviour and structure.
Usually applied at the beginning of an engagement, the Scan can be used at any moment to choose or validate the area of focus, reveal additional insights or data, or cross-check research results through complimentary techniques. Running a Scan delivers the missing evidence to make crucial decisions: what matters most to our enterprise and should be in focus, what else do we need to consider? Where is our fit with the market we are adressing? Who do we need to talk to in order to be more confident in our decisions? What data, insights, baseline mappings should we generate?
The first step of running a Scan is a combined Top Task and Assessment Survey, a standard quantitative research module that will result in a clear set of priority aspects and tasks to be prioritized. Use the results of this survey to engage stakeholders, assess organizational buy-in for evidence based decision making, and chose where to invest into generating additional insights. Plan and scope further complimentary research activities and choose appropriate techniques. Use the results of the Scan to map baseline Scenarios or as input for a Sprint.
The Scan uses two powerful survey techniques in combination, designed with our partner Customer CareWords to gather baseline evidence for stakeholder conversations and framing/scoping initiative
A standard survey technique applied to measure the enterprise's perception and performance from customer, leadership and staff perspectives. It only takes one minute to complete, and helps to identify blind spots and misalignments in intent between customer priorities and organizational thinking. It results in clear priorities where to take action.
A unique survey method that reveals the most important tasks and topics for customers, staff, and other key enterprise actors and communities. It cuts through the complexity of enterprise investment decision-making and stakeholder alignment and provides clear evidence on what matters most to those who matter to the enterprises's success.Run the surveys in your enterprise
The best design teams start of by developing a deep understanding of who it is they are designing for, their context, behaviour and attitudes. In the enterprise context, this involves several stakeholders and their viewpoints. The Scan applies three qualitative research techniques for maximum insight.
Running a Scan involves intense sessions with enterprise stakeholders to identify, define and frame challenges and concerns to be addressed. In a semi-structured interview process around stakeholder intent, the interviewers dig into ambitions, risks, and interdependencies.
Good design decisions depend on first-hand experience of customer and user behaviour. The Scan uses a custom blend of qualitative research techniques: interviews and field observations, generative or evaluative design sessions, probes and self-study kits.
A Scan involves subject matter, domain and ecosystem experts. For Enterprise Design purposes, it is crucial to develop an in-depth understanding of the way the enterprise is structured as a complex environment, what components and constraints to consider.
Enterprises are not created in a green field: stakeholder knowledge, results of past initiatives, market or customer insights provide valuable input to new initiatives. The Scan applies a set of filters to process input and elicit insights from what is often an abundance of potentially relevant sources.
Documented intent related to the enterprise's purpose as in strategy and goals, plans and roadmaps, customer attitudes and feedback, forecast and market development.
Insights into behaviour of key enterprise actors expressed as documentation of the customer and staff experience, operational workflows or events, service provision and communications.
Exploring the structure of the enterprise as a system of systems: ecosystem actors and resources, organizational groups or teams, operational technology and information systems.
The Scan includes a data sourcing and analysis component to extract insights from existing data sources. Enterprises struggle to get value and make better decisions from the oftentimes vast amounts of databases, transaction or analytics systems. The Scan identifies and blends relevant data sources using a set of ad-hoc extraction, analysis and semantic interpretation strategies.
Enterprises are networks of conversations: unstructured data collected from interactions amongst key actors interpreted as "weak signals" potentially provide rich insight into intent expressed, together with any metrics for success being systematically tracked.
Activities and events being traced and available for analysis via any existing performance reporting and analytics tools reveal what is going on in and around the enterprise. They give insight into actual behaviours of actors and allow for predictive scenarios.
Inventories collecting records in transactional or management systems provide a basis for analyzing the structure of the enterprise. This represents the collective knowledge on actors, assets and resources.